For Those Too Young To Remember Miss Clairol, A New Metaphor

Where’s Shirley Polykoff when you need her?

It’s been a tough few weeks for investors. The other day I came across this observation while reading a financial report:

First investors had their hair set on fire by the “flash crash” of May 6. Then came the jolt of June, as stocks lost another 5.2% and finished the month with five down days in a row.

Source

I hadn’t heard that great turn-of-phrase “hair on fire” before, but it is now on my list of all-time favorites. Especially as it relates to your typical Mom & Pop investor.

Always Wanted To Live Your Life As A Blonde?

Maybe now Wall Street could gain some [any] respect by claiming,

“Does she or doesn’t she, only her Broker knows for sure.”

It’s worth a try.

Note: Shirley Polykoff, profiled in “What The Dog Saw“,  invented the tagline “Does she or doesn’t she? Only her hairdresser knows for sure.” Clairol sales skyrocketed as a result and earned Polykoff a place in the Advertising Hall of Fame. If you get a chance, read the Dog profile, which is much better than her obit.