Let’s start off by saying that Coffee Cards are a great gift item! I received one for a special occasion the other day, and it provided me many hours of pleasurable sipping and lounging around at my local Peet’s. Brilliant.
But the mystery to me is that these cards are marketed as “re-loadable debit cards”; a convenience item. Why in the name of French Roast would you re-load the thing instead of just using a debit card? I don’t mean to pick on Peet’s (who make and sell my favorite coffee), they just happen to be a recent example of good ideas gone wild.
The card, which takes of valuable wallet/purse space, offers to my mind no discernible benefit over a normal debit card. Click on the card image and take a look at the FAQ’s for the card, and you decide. Please post a comment and give us your thoughts.
On the other hand, Starbuck’s market a Gold Card, that includes a discount on coffee and freebies on those special occasions like birthdays.
You have to pay $25/year up-front for this card, but it seems like a better deal to me. I won’t hold it against Starbuck’s that the ‘Gold‘ card is actually black. Whatever.
Take your pick, or try cash.