I’m a fan of Skinny Cow products. Not only do they taste good, but their ‘spokes-cow‘ reminds me of the old Gateway computer boxes and appeals to my inner geek.
If you scan through their product line-up you’ll notice that they have a great variety of flavors. But even more importantly, they deliver them to you in a myriad of ways. You can consume them from cups, sticks, cones and sandwiches. Pretty much whatever form you desire for your ice cream, it’s there to enjoy.
And, when they introduce a new flavor, they don’t hold back the cones and cups so they can get their full mark-up on sandwiches for a few extra months.
Interesting idea, isn’t it.
Giving customers access to your product in whatever form your customer desires.
Maybe they should start a book publishing business or a movie studio.
That would be tasty.