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Periodic Table

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Better Than Trump, The Ultimatium Brand

Donald Trump eat your heart out. The Trump Brand is pretty good, but its “sell-by” date is not infinite. On the other hand, the American chemist Glenn Seaborg and his team at Lawrence Berkeley Lab created a series of “Brands” in the 40’s that will live (literally) forever. As described in this National Geographic blog post by Robert Krulwich, they … Continue reading

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